Blog
Articles on SEO, content, and building websites
Practical writing from 8 years of doing this work, not talking about it. If you're here because of a job posting, this is my portfolio.
Website Speed for SEO: The Fixes That Matter, Ranked by Effort
A slow site loses rankings and visitors. These are the fixes I make first, in order of effort, starting with the ones that cost nothing.
Read article→Google Business Profile: The Settings Most Businesses Get Wrong
Most businesses set up their Google Business Profile once and forget it. The settings and fields that actually matter, in the order they matter.
Read article →Keyword Research for Beginners: How to Find Keywords That Actually Rank
The exact keyword research workflow I use with Ahrefs and SEMrush, from a seed idea to a list of keywords worth writing about.
Read article →How I Structure Every Blog Post I Write
My content brief process: start with intent, write the H2s before the intro, build the outline, and only then write the first sentence.
Read article →Link Building for Small Sites: What Worked Without a Big Budget
The link building tactics that worked on my niche sites: resource pages, outreach with a real reason, and small-scale digital PR.
Read article →How to Recover After a Google Ranking Drop
The diagnostic playbook I use when a site loses rankings: what to check first, what usually caused it, and how to get the pages back.
Read article →Google Ads for Local Businesses: Campaign Structure Without Burning Budget
How I set up Google Ads for local businesses: one campaign, tight ad groups, negative keywords, and the settings that stop wasted spend.
Read article →The First 5 Emails Every New List Needs
The welcome sequence that turns subscribers into buyers. Five emails, what each one does, and how to automate them with segmentation.
Read article →Local SEO for Small Businesses: The Checklist I Actually Use
Ranking in the map pack beats most ad campaigns for local businesses. Here's the checklist I use with clients: business profile, reviews, citations, and content that answers local questions.
Read article →On-Page SEO Without the Fluff: What Actually Moves Organic Traffic
Most on-page SEO guides list thirty things to check. Here's the short list I actually use when I write and optimize content, with the reason each one matters.
Read article →How I Built Niche Websites That Made Thousands a Month, Then Sold Them
The honest breakdown of how I turned small content sites into businesses that made thousands a month, and why I sold them for five figures. What worked, what didn't, and what I'd do the same tomorrow.
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